Mary Shelley’s novel Essay

There are few writers in world literature whose heroes have become common names and are used in the every day life of people from different cultures. Among the limited number of such lucky creators is Mary Shelley who has written at quite a young age in 1818 her everlasting â€Å"Frankenstein†. Despite this fact the novel is extremely persuasive and intriguing, having the full range of features which show a mature author’s experience. The publishing of the story immortalises her. The fame which the book brings transcends borders and time. They are the best verification of the monster’s suggestion after the death of the ambitious doctor: â€Å"and when I shall be no more the very remembrance of us both will speedily vanish†. This modest supposition proves not to be true. At least his ominous silhouette remains in the mind overloaded with information. All our readers’ attention being absorbed, we do not notice how we transfer the name of Dr Frankenstein over to the fruit of his scientific work. Actually the monster he creates so diligently is left unnamed and is mistakenly called after his creator. It is quite common to find the name â€Å"Frankenstein† associated with clumsy and ugly creations of other authors or in everyday conversations. It has taken on its own life and very often is utilised to mean any fictional human-like monster. It is important to note the first â€Å"meeting† with the word â€Å"Frankenstein† in each person’s life. This is completely possible to be through Roald Dahl’s story â€Å"James and the Giant Peach†. The author employs the famous name in a rhymed conversation between the two aunts of the little boy. They abuse each other using insulting expressions. One of them contains the imagery â€Å"you would make a lovely Frankenstein†. This is the way we usually associate the title of Shelley’s book. There may be some exceptions not to include the impressive name but to invoke some similarity with the appearance of the character. In the popular TV comedy, â€Å"The Adams Family† for example, the butler â€Å"Lurch† is obviously modelled on this creature but the producers do not repeat the widespread error of calling him â€Å"Frankenstein†. The topicality of Mary Shelley’s book comes not only with the mentioning of its title in any context. It has deeper relations with a lot of features of contemporary life as it raises issues of complex politics of human desire. We can discover the author’s insight in tackling the burning problems from our lives: accountability – especially in the medical, farming and militarily industries; social alienation – including criminals and prisoners, refugees, orphans or adopted children dilemmas; the nature of life itself. The choice of subtitle is not accidental. â€Å"The Modern Prometheus† relates to the infusion of life (fire) into a non-living thing. The charitable action of the chained Titan from Greek mythology has provided a lot of motivation in all the arts. Taking inspiration from Byron’s suggestion of writing ghost stories, Mary Shelley explores an area which relates to all scientists dreams: the achievement of artificial life. This is the overriding purpose of the efforts of her main hero whose name gives the title to the novel. In his childhood Victor Frankenstein had been amazed by electricity. He had seen its effect on a â€Å"beautiful oak† struck by a dazzling stroke of lightning. Later the young doctor shares this experience with his friend – Arctic explorer Robert Walton. It is clear that the new phenomenon deeply excites the inventive imagination of the experimenter, just like Mary Shelley herself endures before the science. Obviously both competition in her circle of friends and her growing interest in the unveiling of nature’s secrets have fired the imagination of the talented woman. She has been aware of the contemporary physician Dr Erasmus Darwin’s and the chemist Sir Humphry Davy’s researches, and probably has been excited by feelings similar to those we have today when cloning or Genetic Modification of food is argued about. If we think over the threatening cost of breaking the food chain, a series of dangerous pictures can form in front of our eyes. Unfortunately, under the cover of caring for humans and creating more food we are stepping into the unknown where there may be lurking serious and unpredictable risks. The writer comes to the idea for the development of an extraordinary character in order to show where arrogant medical and biological approaches could lead. In her vision for the future she is very close to the plots used in films about military projects. The spreading of diseases from hidden hospital laboratories is akin to the escaping of the monster from Frankenstein’s workshop. The contemporary world is even under greater threat from the production and storage of nuclear weapons. Experimentation with them, and even their very existence, reminds us of Shelley’s warning of what could happen in case of failure. The artificial hero, to whom she gives intelligence, is probably the first in the search for similar images in world literature. In the modern times her example is repeated in the construction of electronic humanlike machines. All languages are enriched by the word â€Å"robot† introduced by Karel Capek in his â€Å"RUR† play. The abbreviation for Rosumove Universalne Roboty could be translated as â€Å"sensible universal work†. For the last word Capek uses an old lexeme which is not in contemporary Czech but exists in other Slavonic languages.

Merchant of Venice Essay

A rich Jewish moneylender, Shylock is the villain of The Merchant of Venice in that the problem he initiates causes great concern in the community of the city. He insists that Antonio keep his bond and extract a pound of flesh since he has failed to make the three thousand ducats Shylock has loaned to Bassanio on Antonio’s word. When they go to court the duke insists that the charges must be drop, but Shylock will not tolerate it. Antonio is a merchant in Venice. When Bassanio asks him for money to impress Portia, Antonio wants to give it to him but cannot because all of his money is tied up in goods that are being transported by ship to ports where they will be sold. Out of kindness to Bassanio, he agrees to secure any loan Bassanio might get in the marketplace. Bassanio requests that loan from Shylock, a moneylender with whom Antonio is not on the best of terms. Antonio has criticized Shylock for usury, and Shylock, in turn, resents Antonio’s generosity in loaning money out at no†¦ Portia is a wealthy heiress from Belmont grieving over her father’s death and bond over the inherence. When Portia is introduced in the play Bassanio is struck by her beauty and does anything to be with her, but the only way to do that is to choose a casket. Among the three suitors her true love is bassanio.

Self-Disclosure, Gender, and Communication Research Paper

Self-Disclosure, Gender, and Communication - Research Paper Example Yes, but not too soon. I am answering this from a perspective of a single person. Self-disclosure is a liberating and in deepens a relationship but it should be done with timing and caution. Revealing too much too soon may scare the other party. Self-disclosure is appropriate when a certain degree of intimacy and length of being together has already been established. 3. What about gender differences? Remember, although research has found differences in gender communication, it has also found similarities. What kind of similarities between genders have you experienced?   I agree that each gender has different communication style. This was best illustrated in John Gray’s book Men are from Mars and Women are from Venus that tells that men communicate in exact quantifiable terms while women communicate in descriptive terms (1993). Still, this does not mean that they do not have a convergent point in communication. Both have a need to relate to each other emotionally, to be understood and to be appreciated. I felt that I do not fit into Terri Orbuch’s generalization because her study was based on married couples of which I am not. I would not know how to relate to the conclusion that couples of more than 50 years only communicate no more than three minutes in an hour long dinner (Orbuch, 2011). I agree however on her point of view that real communication involves really knowing and relating to the other person and not just a conversation about certain tasks. Orbuch, Terri (2011). Can we talk? Chicago Tribute. Retrieved from

Business Plan- Sports Center Essay Example | Topics and Well Written Essays - 750 words

Business Plan- Sports Center - Essay Example SWOT Analysis of the business Strengths The first advantage of the center is its ability to cater the health needs of all people under one roof. Firstly, it offers a large number of health and recreation activities that suit all age groups. For example, it has arrangements to offer swimming classes for various age groups. In addition, it has the capability to cater for all the health needs of all people. For example, a person who comes to gym can also go to the diet center and talk to the expert regarding food habits. It can also act as a place for healthy eating. As the entire program is set up in a single building with adequate parking space, it will be the only sport center in the city where one can have some recreation, food and shopping that attracts the entire family. The second major advantage over other sport centers in the area will be presence of experienced and qualified trainers and health and food specialists. The management has decided to have only experienced and well qualified trainers and volunteers. The next strength is the strong financial base the business has got. Also, the initiative has secured strong support from local politicians and other local service organizations. The last point is its connection with various voluntary organizations and governmental agencies who will conduct regular programs which are health oriented. This will improve the image of the center among the public and it will help the center gain public trust. Weaknesses The first weakness of the project is the absence of a strong market research committee that is required to identify the changes and trends in the market from time to time. The second weakness is the inability of the center to immediately introduce newer recreational activities if necessary. As different floors are designed for various sport activities, they cannot be altered for other sport activities. In addition is the huge expenditure involved in making any changes if required. The last weakness is th e limited space availability that makes it impossible to admit more people if necessary. For example, it will only be able to admit a limited number of people into the swimming pool at a time, and this may make many potential customers go to other centers. Opportunities The first opportunity in front of the center is the increasing number of health-conscious people. As there is an increasing consciousness among people regarding diet and health, there is a likely increase in the number of people who visit health centers on a regular basis. The second opportunity for the center is the new governmental legislations and initiatives that encourage people to live healthy. Another point of opportunity is seen in the interest shown by various governmental and private agencies to sponsor health activities. Lastly, there is the continuing seasonal interest in various sports like football and swimming. Threats The first threat is the coming up of competitors with better facilities. Admittedly, there is the possibility of other centers adding better facilities, thus taking away a considerable proportion of customers. The second threat is people losing interest in the recreation activities and looking for other interest areas. The third major threat is the possibility of various organizations and governmental agencies giving up the sports and concentrating other forms of health and recreation. The last threat is people’s lack of time to visit the center due to work and study. Niche

Do you agree with the view that British politics became racialised in Essay

Do you agree with the view that British politics became racialised in the period since 1945 - Essay Example the West Indies, Pakistan and India not only affected the demographics of the country and the level of employment, it also raised a series of important racial issues that influenced the British policies in a serious manner. Therefore, this paper will analyze how Britain became a multiethnic country and will interpret different immigration acts that were passed by the government in order to better coordinate and control the racial relations within the British society over a period starting with the year 1945 up to present times. The Labour government conducted, in January 1946, a postwar economic survey that estimated a labor deficiency of 600.000 up to 1.3 million (Paul, 1997, p.4). Acknowledging the postwar labor crisis, the British Government first turned to Europe for help, attracting a large number of Poles (130 000) and Italians by using guest-worker schemes. Even constrained by a critical economic situation, Britain preferred white race immigrants, which demonstrates that British policies were dictated by a fine distinction among races and the tendency to keep the society predominantly white. Soon enough though, the Iron Curtain put an end to these efforts and France, Switzerland and Germany became more attractive destinations for migrants coming from southern Europe. However, even if Britain had an unstable economy, it also had an advantage of 600 million of people that inhabited its colonies (Hansen, 2003) and this is when the British government recognized the opportunity of putting all the skilled workers in these regions at use. â€Å"Whatever racist ideas they held were secondary to their need for workers to fill gaps in the labour market by doing the worst jobs† (Brown, 1995). In 1948, the British Nationality Act gave people that lived within the boundaries of the Commonwealth a special status, as CUKCS, which is short for â€Å"Citizens of the United Kingdom and colonies†. Due to this special legal status, â€Å"persons born in colonial or Commonwealth

Writer's choice Essay Example | Topics and Well Written Essays - 250 words - 26

Writer's choice - Essay Example The theme of the program revolves around love, music, and friendship both in school and outside. Relationship building is one thing that I struggle with on a daily basis. Issues such as betrayal by a friend are some of the challenges that people of my age get every day and having a program that illuminates such is very important. I feel like the situations. What I go through is also experienced by others. The norms and values portrayed in Make it Pop are exactly those that real youth culture provides. There is a specific ay in which different genders are supposed to behave or respond to certain situations in the environment. For example, the program shows how young ladies typically behave in the presences of men and vice versa. The program, as seen, profoundly serves to magnify me as a young adult whose behaviors corresponds those that are shown. It goes beyond and provides some healthy tips on how to maneuver certain

Gender issues in asian traditions Essay Example | Topics and Well Written Essays - 2750 words

Gender issues in asian traditions - Essay Example t, the dichotomy in the gender roles occur as the primitive societies have viewed men as ‘rational and capable of universally valid thought’ whereas women have always been thought as emotional, feeble and submissive. For them, â€Å"sex differences, the division into male and female bodies, were seen as biological differences†¦.Gender differences, however, behavioural and psychological traits associated with masculinity and femininity, were viewed as socially constructed† (Alsop &Lennon p. 26). This paper tries to analyse the gender roles in Hinduism and Taoism with special reference to the characterization of the feminine in both the religions. One has to keep in mind the fact that both Hinduism and Taoism flourished in highly patriarchal societies where women had minimal roles to play. It is said that Taoism characterizes the feminine as â€Å"passive†, while Hinduism characterizes the feminine as â€Å"active†. However, a close analysis of th e religious practices, gender and social roles of women in both the religions shows one that the characterization of women in Taoism better works in favour of women compared to that of Hinduism. The gender traits of Hindu women can be traced back to their early Brahmanical religion and Vedic inheritance. As Young suggests, the role of women and their rituals during this period was limited to maintaining ‘social and cosmic order’. Rg-Veda propagates the images of the maiden and the bride and praises women for â€Å"their youthful beauty, radiance, appealing adornment, sweet odours, ample hips, and broad thighs† which are evidently associated with â€Å"feminine sensuality and the child-bearing capacity of the girl† (Young 61). Even though the Vedic women’s role was esteemed as wife and mother, she had to remain as a silent partner in the Vedic rituals. The husband’s role was much prominent as he was the patriarchal head of the family and was â€Å"host of the guests, the gods, and was primarily responsible for pleasing

Globalisation - Challenges and Opportunities in China Essay

Globalisation - Challenges and Opportunities in China - Essay Example It is under the prevailing circumstances that the behavior of Chinese market is studied in context with latest confidence building measures being taken up by the Chinese government, the trend of international investments, views of the international community and the ‘threat’ perception from the cheap Chinese manufacturing sector. Having inspired the marketers, with a vision of billion people consuming international brand in downtown, China is now recognized as a capable global competitor in its own right. And it has ambitious expansion plans - not only for Asia but also for the Europe, United States and elsewhere. Traditionally, the problems of doing business in China, in general, can be categorized into four main categories;It is under the prevailing circumstances that the behavior of Chinese market is studied in context with latest confidence building measures being taken up by the Chinese government, the trend of international investments, views of the international c ommunity and the ‘threat’ perception from the cheap Chinese manufacturing sector. Having inspired the marketers, with a vision of billion people consuming international brand in downtown, China is now recognized as a capable global competitor in its own right. And it has ambitious expansion plans - not only for Asia but also for the Europe, United States and elsewhere. Traditionally, the problems of doing business in China, in general, can be categorized into four main categories.

Financial Aspect of Health Care Assignment Example | Topics and Well Written Essays - 250 words

Financial Aspect of Health Care - Assignment Example This is because knowing the healthcare costs ensures financial efficiency of the patient. Cost knowledge enables the consumer to plan (budget) for products and services; this will enable him or her to choose the most appropriate and affordable health product or service provider. The exact total fraud value in the healthcare sector in the USA is not known. The Government Accountability Office, in 2010, illustrated that $48 billion dollars were used in improper payments in the health sector. That is approximately 10% of the outlays for that year totaling to $500 billion. However, Erick Holder, the US Attorney General illustrates that approximately $60-90 billion fraud in 2010 in the Medicaid and Medicare fraud (Pear, 2008). Waste occurs in the health sector programs through misallocation of financial resources; for example allocating a lot of finances to non essential projects. Cost containment entails controlling the expenses or costs needed in operating a healthcare organization, or implementing a health project within planned budgetary limits. Cost containment exercise is a significant management function, because it ensures cost efficiency. This is through using appropriate expenses to achieve intended healthcare targets. The most appropriate metaphor for cost containment is financial budget. This is because it sets limits in the financial use in healthcare, so as to realize efficiency and effective management of funds allocated for healthcare (Pear, 2008). Healthcare is considered a business because it applies the theory and principles of management. One of the principles of management illustrates a scalar chain of command. This describes the flow of authority and power from a single top level, to the lower levels of the health organizations. In healthcare, instructions flow from the top management of the health institution, through the middle management, to the lower and non-managerial staffs. Healthcare is a delivery system because; it aims at

Developing a Medical and Fitness Standard Essay

Developing a Medical and Fitness Standard - Essay Example As the paper stresses the medical and fitness standards within every department is essential. Its necessity is to monitor and promote safety when working. The job for the firefighters is a physical one and there is need to keep the employs fit. Ways of keeping the employees fit is through physical exercises. Just imagine how it would be if an athlete went to a running competition without trainings and exercises? It would be a mess because the athlete will not be physically fit and will tire quickly and may not finish the race. If the athlete wants to win a race, then rigorous exercises must be incorporated. According to the report findings when responding to a fire, sometimes the fire fighters may be involved in a physical injury. Therefore, after every firefighting response, they should be cross-examined by a medical practitioner to ensure that they are well. Where they have been hurt, medication should begin immediately. The regular check will even motivate the employees to perform well when working because they have peace of mind and their health is being taken care of by the management. When developing the medical and fitness standards, there should be injury programs to check on the overall health of the employees and their wellbeing. Eating habits and diet should be monitored. Health can be determined by the types of foods the officers take. Also, it predicts the physical fitness of an individual. The officers should be flexible and it should be youthful.

The Definition of Agriculture Essay Example for Free

The Definition of Agriculture Essay Agriculture is the production of food and goods through farming and forestry . Agriculture was the key development that led to the rise of human civilization, with the husbandry of domesticated animals and plants creating food surpluses that enabled the development of more densely populated and stratified societies. The study of agriculture is known as agricultural science. Agriculture encompasses a wide variety of specialties and techniques, including ways to expand the lands suitable for plant raising, by digging water-channels and other forms of irrigation. Cultivation of crops on arable land and the pastoral herding of livestock on range land remain at the foundation of agriculture. In the past century there has been increasing concern to identify and quantify various forms of agriculture. In the developed world the range usually extends between sustainable agriculture (e. g. permaculture or organic agriculture) and intensive farming (e. g. industrial agriculture). Modern agronomy, plant breeding, pesticides and fertilizers, and technological improvements have sharply increased yields from cultivation, and at the same time have caused widespread ecological damage and negative human health effects. Selective breeding and modern practices in animal husbandry such as intensive pig farming (and similar practices applied to the chicken)have similarly increased the output of meat, but have raised concerns about animal cruelty and the health effects of the antibiotics, growth hormones, and other chemicals commonly used in industrial meat production. The major agricultural products can be broadly grouped into foods, fibers, fuels, and raw materials. In the 2000s, plants have been used to grow biofuels, biopharmaceuticals, bioplastics, and pharmaceuticals. Specific foods include cereals, vegetables, fruits, and meat. Fibers include cotton, wool, hemp, silk and flax. Raw materials include lumber and bamboo. Other useful materials are produced by plants, such as resins. Biofuels include methane from biomass, ethanol, and biodiesel. Cut flowers, nursery plants, tropical fish and birds for the pet trade are some of the ornamental products. In 2007, about one third of the worlds workers were employed in agriculture. The services sector has overtaken agriculture as the economic sector employing the most people worldwide. Despite the size of its workforce, agricultural production accounts for less than five percent of the gross world product (an aggregate of all gross domestic products).

Dostoyevskys The Underground Man Essay Example for Free

Dostoyevskys The Underground Man Essay In Notes from Underground, Dostoyevsky describes a character burdened with significant inner conflict over love which interferes with his ability to think rationally, prevents him from developing lasting friendships, and cause him to believe he has found true love following a sexual encounter. After being bumped by an officer in a tavern, the Underground Man became obsessed with â€Å"revenge† against the officer and planned a subsequent encounter where he could â€Å"bump him with [his] shoulder† and not ‘yield an inch,† (133, 135). The Underground Man wants the officer to treat him with dignity and respect and as his equal. However, the Underground Man’s inability to develop an actual relationship with the officer or even engage in a conversation with him is indicative of the Underground Man’s inability to think rationally. This passage shows that the Underground Man’s desperate desire for human interaction irrationally causes him to seek a negative human encounter. Instead of confronting the officer directly, the Underground Man spends months obsessing about the officer before he finally engages in pitiful revenge that leaves him feeling like a failure. The Underground Man learns he is an unwanted guest when one of his former college acquaintances tells him that he has only been invited to a dinner party because he â€Å"insisted on joining† them and the Underground Man feels â€Å"crushed and humiliated† that his supposed friends don’t really want him at the party (153). This is another example of the Underground Man seeking friendship but his base and rude nature interferes with his objective. He becomes so concerned that his college friends are ridiculing him that he insults one of them. As a result, his friends are disgusted with him and clearly wish he would leave. Although the Underground Man believes he has fallen in love with Liza and wishes to save her from a life of prostitution, he concludes â€Å"loving means bullying and dominating† which causes him to insult Liza by paying her for sex thereby treating her like a lowly prostitute (199). The Underground Man’s attempt to save Liza is misguided. He does not have a better life to offer Liza. He may have additional monetary security but he lives in misery without any close human connections and his life experience is less fulfilling than most prostitutes. The Underground Man has lofty goals of saving Liza from a life of prostitution but he ends up insulting her by thrusting money into her hand as he leaves his apartment. Dostoyevsky’s created a desperate and lonely man torn apart by inner turmoil and conflict. The Underground Man sought love and friendship but ended up with tragedy, hate and loneliness because he was unable to think rationally, he allowed his ego to interfere with his ability to create and maintain friendships and he insulted and alienated a woman who may have loved him.

Music Production

Music Production Music Production: 1.What are the issues concerning file formats, size and quality when exporting a finished track from Logic/Cubase? There are several issues to consider when exporting a finished track from a DAW, the major one being the destination of a piece of music. Be it CD, Vinyl or I Tunes they all have their own format issues. To store digital audio the audio voltage is sampled which, on playback, corresponds to a certain levels of signal in an individual channel, with the resolution (sample rate) you chose to use. This data can then be stored uncompressed or compressed to reduce the size, naturally even though a huge 94khz 32 bit file would sound amazing, it would be huge and for stuff like websites or for people to store on their I tunes the size needs to be compressed. DAWs like Logic or Cubase have options when you export as to which format you want. For mastering for vinyl there are many issues, lets start with the basics. The volume of your record is directly linked to the total time of each side. This means if you intend to have it played in clubs by DJs, the most time per side should be around 12-13 minutes for 12† records. When the side length is less than 9 minutes, the loudness will be at the maximum for 33 1/3 rpm cuts. However for every minute over 13 minutes per side, you lose about 1 db in volume on the side in most cases. This is noticeable when a vinyl is pressed with two tracks on each side therefore comprising on volume and you also get the so-called â€Å"S† distortion (sibilance). When the master has too much high frequency on vocal â€Å"S†, â€Å"T†, and â€Å"F† sounds, it will end up overloading on playback, causing noticeable distortion. This also happens when hi-hats, cymbals, and any high frequency sounds that are in your mixes are too hot. This can also mean the louder yo ur record is cut, the worse the problem will be. The same applies for bass and if you have a track with heavy sub bass that has been mastered badly the bass can eat up all the headroom in the mix and also heavy bass cuts a bigger groove into the vinyl taking up more space. So you can have all the fun you want for compact disc mixing. But for vinyl mixes, its suggested by mastering companies to not add compression or any digital processing, leave the mix for vinyl production as untouched as possible. For CD the issues are that you need stereo 16 bit 44.1 kHz files (the format for CD audio) they require about 5 MB of disk space per channel per minute. So for example, 2 minutes of CD audio requires 20 MB of disk space. 2 channels times 5 MB times 2 minutes = 20 MB. Using a greater bit rate or sample rate will increase the disk space required, and will also increase demands on the computers hard drive and processor. CD mastering engineers recommend they will need a mix that peaks at -3dB. The whole mix should not be compressed, unless by a very experienced engineer using a very good compressor. Too many mixes are submitted to that have been over-compressed using a cheap plug-in. This cannot be removed. As far as archiving and storing your completed project safely and properly, first of all back up your project on to external hard drives being sure to collect all the samples and consolidate each time you save. As far as which file format to use there is one major uncompressed audio format, PCM, which is usually stored as a â€Å".wav† on Windows or as â€Å".aiff† on Mac OS. WAV and AIFF are flexible file formats designed to store more or less any combination of sampling rates or bitrates. This makes them suitable file formats for storing and archiving an original recording. By storing your project in this format you can load it up again and export a compressed or mastered version for different destinations. References: http://www.wikirecording.org/File_formats#Audio http://www.urpressing.com/advice.php http://www.littlebazaar.co.uk/pages/digital-audio-cd-mastering.php 2.Use an imaginary budget of  £3000 for each, put together an equipment list for two possible computer based recording setups: a permanent PC based studio/home setup for an artist/producer working largely alone, and a mobile Mac based setup for recording bands. Evaluate the software and hardware options for each, and the specifications and performance of the desktop/laptop you choose. Portable I have gone for the cheapest macbook in the â€Å"pro† range as it offers better performance and room to upgrade, (the basic macbook doesnt even come with firewire!) I chose the Focusrite soundcard as I know there stable from my research and there reasonably priced. For software I chose Logic Pro as it goes hand in hand with the macbook and offers many recording features and easily handles recording multiple channels and can be used to mix a track without the need for a desk. For microphones I have chosen the best for the money and tried to cover all recording needs. I have also selected some good quality budget headphones for the engineer and the band as well as all the necessary leads I could think of and still come under  £3000. 1 x 13-inch Macbook Pro: 2.26GHz =  £918 Intel Core 2 Duo 2GB Memory 160GB hard drive SD card slot Built-in 7-hour battery NVIDIA GeForce 9400M graphics card. 1 x Focusrite Saphire Pro 24 Firewire Soundcard =  £250 FireWire Interface Excellent routing flexibility and rock-solid driver stability. Two award-winning Focusrite pre-amps JetPLLâ„ ¢ jitter elimination technology I/O options: Two additional analogue inputs, six analogue outputs, ADAT inputs (for expanding the interface with, for example, Focusrites OctoPre), stereo SPDIF I/O and 2 virtual ‘loopback inputs Front panel 5-LED metering Zero-latency 18 x 8 DSP Mixer/Router software provided with Saffire PRO 24 Software: Logic Pro =  £150 Mics: 1 x AKG D112 =  £115 (The D 112 can handle high sound pressure levels making it perfect for Kick Drum recording) 2 x Shure SM58 =  £192 (classic industry standard used for all sorts of situations) 1 x Rhode NTK =  £379 (Valve Condenser Microphone for high-end recording applications, great for vocals) 1 x AKG C414 =  £525 (quality mic especially used for accurate, beautifully-detailed pickup of any acoustic instrument) Headphones: 1 x Sennheiser HD 25 Mk2headphones (for the producer/engineer) =  £150 â€Å" probably the most popular Pro headphones on the market. The HD25 Mk2 headphones have high quality closed cups help reproduce a superb all round sound. Features detatchable lead and comfortable headband† decks.co.uk 3 x AKG K99 =  £105 (less expensive so there are plenty to go around for band members etc.) Leads: 10 x XLR to XLR Microphone Lead. XLR male connector to XLR female connector. Two core screen cable 6mm diameter. Length 6M =  £8.12 each Top of Form 5 x XLR Jack Mic lead with XLR and 6.35mm jack connections. 10.0m length =  £9.45 each Bottom of Form Total =  £2912.45p References www.dv247.com www.akg.com www.store.apple.com/uk-storehttp://tweakheadz.com/ Permanent PC Based Studio/home setup for an artist/producer working largely alone For this setup I have focused on the idea that if the artist/producer was largely working alone at home, the best solution would be the sort of deal they offer at â€Å"Sonica Labs† one of the biggest retailers of high end custom built PCs designed to the best specifications (money permitting). If I had  £3000 to spend on a setup for home that would sound superb and enable me to do professional quality mixes and tracks I would go for this which is the cheapest option of this model from the Sonica Labs website, I know a lot of big producers use these and coupled with the RME Firewire soundcard, the UAD plugins card and Pro Tools you would have more than enough to keep you going. Although the  £3000 didnt allow for any monitors which if your serious can cost another  £3000 so I didnt even go there which I appreciate might be wrong but I really feel this deal would be the one to go for in the circumstances. 1 x Sonica Labs 19† Rack Mount HUSH-QXR / XLR8 Workstation (including all the components listed below) Intel Quad Core / Core i7 920 2.66GHz 6GB DDR3 triple channel (3 x 2gig) Seagate 500GB, 32MB cache, 7200 RPM, SATA II 2 x Seagate 1000GB, 32MB cache, 7200 RPM, SATA II Microsoft Windows 7 Home Premium 64bit (or 32bit) Blu-ray disc burner HD DVD-ROM / DVDRW / CDRW RME Fireface 400 Firewire Soundcard Universal Audio UAD-2 Solo plug in card Protools M-POWERED 8 for M-AUDIO music systems Total =  £3004 References www.shop-sonica.com 3.Research and write an analysis of how networking practices can impact on the process of music production? The creation of networks has been a massive development in the process of music production. It has meant the use of small networks in studios or offices where computers on a network can all access a server where they can have shared hard drives. This sort of networking is extremely useful in such situations like in an audio for media editing studio where a whole group of people working with a huge library of sounds that would never fit on one computer can all access it with optical leads and run the samples from the networked hard drive. However, the topic of networks also covers the biggest network in the world, which is the Internet. Since its creation, which was originally an idea by the American military to transfer secret information and later for some universities in America to have a way to share information between separate universities, the Internet has boomed to say the least. It now means that networks our part of all of our day to day lives. The Internet is a hot topic in the music industry and the idea of everyone with an Internet connection being able to access files and share information with everyone in the world and cover more territories than an old record label or shop could ever of dreamed of has caused the sale of physical mediums like CD and Vinyl to drop, and meant a lot of independent record shops and big chains having to shut down, alongside I tunes announcing in April 2008 that; â€Å"The iTunes ® Store (www.itunes.com) surpassed Wal-Mart to become the number one music retailer in the US, based on the latest data from the NPD Group*. With over 50 million customers, iTunes has sold over four billion songs and features the worlds largest music catalog of over six million songs.† Along with this in 2010 they announced the 10 Billionth download! It is clear to see that the Internet isnt going to go away and the thing that scares the record companies when it comes to illegal downloads is that its so hard to police, it is now the case that people will use file sharing networks online to share files that can include illegal content such as musicians albums, singles and even vocal accapellas. It can even be a case of an artist completing an album that has taken years to produce only to have it leaked a month before the official release. It can mean huge problems for artists and they will employ people to search the Internet for these very leaks. I think the future for me and my independent label is bright and that has a lot to do with the internet as we hold the view that if we release our stuff digitally for free then bring out select tracks that people like to mix on vinyl we can focus on getting income from the live shows we get booked for, it is nice to have a physical CD but the idea of digital and using social networking a nd forums along with our own website to promote and get our music out there is the best way for us. References http://www.apple.com http://www.cultureandrecreation.gov.au/resources/guides/g2/s2.htm

Communism In The U.S. Essay -- Communism Essays

Karl Marx, author of The Communist Manifesto and Das Kapital, was the originator of the political and economic theory of Scientific Socialism (modern Communism). Communism, by definition, is the complete control of major resources and the means of production by government, initially in the form of autocracy. In theory, under this system all would be equal; all would share in both work, according to their ability, and profit, according to need. According to Marx, the proletariat, or working class, would revolt against the bourgeoisie, or wealthy capitalist class, because of the stark contrast prevalent between the wealthy and poor. The new economy, run by and for the people, would produce not for profit, but for the needs of the people. Thus, abundance would rule. Marx further predicted this revolution would occur in Western Europe, the most industrialized and capitalist portion of the world.   Ã‚  Ã‚  Ã‚  Ã‚  During the late 1920’s up until World War II, the United States went through a period of severe economic depression, also called the â€Å"Great Depression†. Multitudes of Americans everywhere were inadequately clothed, nourished, and sheltered. As hunger and unemployment reached never before seen levels, despair reigned. During these times Labor Union enrollment dramatically increased and Americans were searching for a panacea to their social and economic problems. It was at this time that groups of citizens, jobless and hungry, looked upon Communism favorably. These individuals longed for what seemed to be a utopian society, which they viewed in the USSR, where everyone was employed and cared for. Communist political parties sprung up everywhere, literature and newspapers in support of Communism proliferated. More and more, seeing the success and the promises, the enrollment in Communist parties increased. Members of the American Communist party id ealized the leaders of the USSR, Lenin and Stalin.   Ã‚  Ã‚  Ã‚  Ã‚  American politician Joseph McCarthy led a campaign against Communist subversion in the early 1950’s. McCarthy charged several high-ranking officials with subversive activities. Then, as chairman of the Senate subcommittee on investigations, McCarthy continued inquiry into subversive activities in the U.S. He created much controversy with his allegations, which were more like a modern day political â€Å"witch hunt†. American... ... If people are secure and happy with their lives it is harder to precipitate change than if they are afflicted.   Ã‚  Ã‚  Ã‚  Ã‚  Not only in the U.S., but also worldwide we see this economic philosophy losing its appeal. This can be attributed to technological advancement, which has created an average level of affluence unknown to any previous time. The strength and aid of the non-Communist countries has persuaded developing nations to form capitalist, constitutional governments similar to those in place. Furthermore, in societies where Communism was attempted, there was a large degree of scarcity and inequality, not to mention the coercive nature of the governments attempting Communism. Finally, in all societies where Communism was attempted the preconditions that Marx set forth were not met. For example, Russia was not a largely industrial and capitalist society prior to the attempt at Communism; nor were they a highly intellectual or accomplished society. Rather, the society prior to the attempt was a feudalist government comprised of a Czar, much like a king, and nobility, not a capital ist upper class.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Out Of The Silent Planet Essay example -- C.S. Lewis

Out of the Silent Planet By: C.S. Lewis C.S. Lewis produced a book that conveys vivid scenery, relatable characters, and a vague but detailed plot that gave rise to a novel with wonderful clarity. Out of the Silent Planet is an account of the voyage of Ransom, a linguist, who is kidnapped and taken to another planet, Malacandra (Mars). Where he learns that Thulcandra (Earth) is called the silent planet because there has been no communication from it in years. On the voyage there he is led to believe he will be sacrificed. Instead, the creatures that inhabit the other world reveal extraordinary secrets about the nature of man and the universe to him. Ransom is ultimately sent back to Thulcandra with the two earthlings who had kidnapped him. The book is told in such a way that trie...

Marcus Tullius Cicero :: Ancient Rome Roman History

Marcus Tullius Cicero "We are in bondage to the law in order that we may be set free" Marcus Tullius Cicero came into philosophical fame during the Roman Republic era. At a very young age, Cicero, who came from a modest home, made it his ambition to hold a high political position in Rome. Unfortunately, his middle class ancestry restricted his ability in achieving his goals. As a result he sought a military position to gain authority. Cicero proved to be an ineffective soldier, which gradually lead him to select a career in law. In 63 B.C. he moved up in the Roman oligarchy by acquainting himself with many politicians who aided him in obtaining the title of "consul", the highest Roman office. In three years an effective rebel occurred against the Republic from the First Triumvirate of Julius Caesar, Pompey and Crassus. They seized control of the Senate and enforced the ideals of the Roman Empire. Cicero was meant to be included because of his influence, but he clung to the old Republic ideals, which lead to his exile, and he was forbidden to take part in politics. Dur ing his exile, Cicero furthered his studies in philosophy for a year. Cicero still dreamed of the reincarnation of the old Republic, and wrote about the republic and on laws. During this time, it is most likely that the above quote was uttered. Philosophy and jurisprudence were directly related in Cicero's studies. His studies included his despise of the Roman lifestyle, which consisted of low morals and disrespect for life. This lifestyle built the foundation for the laws that were set to keep Rome in order. Cicero's quote that in order to be truly content and limitless to the world, citizens must abide by the laws made by the Senate. "We are in bondage to the law..." suggests that as a group, the citizens of Rome were slaves to a greater influence, the laws that made Rome an exceptional kingdom. The laws made by the Senate were made to respect and protect the foundation of Rome and the interests of its people, "...in order that we may be set free." Cicero implies that, if the citizens of Rome follow the laws, they will be able to live their lives without being looked down upon by the rest of the citizens who follow the laws. In Cicero's political career, he held an important position in the Senate and was greatly respecte d.

Consumer Attitude Toward Green Marketing

LITERATURE REVIEW Some literatures were reviewed in the course of this study. These include the previous researches which are as: 1. Sourabh Bhattacharya (2011) conducted research on â€Å"Consumer Attitude Towards Green Marketing In India†. According to him, Marketing is the process which begins with identifying the needs of the consumer and further includes product development, delivering products to the consumer and providing after sales service. The conventional marketing process is not specifically concerned or bothered about environmental safety.The contemporary green marketing concept, on the other hand, analyzes, ecological compatibility of the product. It emphasizes on the formulation of marketing strategies in conformation with environmental safety or protection. Conventional marketing paid little attention to the pollution caused to the environment from the actual usage of the products, the raw materials used in manufacturing or from the packaging materials used. Co nventional marketing concentrated on profit taking, while green marketing maintains the philosophy that doing business for a longer period is not possible without protecting the environmental.He concluded that the green marketers in India should carry out heavy promotional campaigns, because a majority of the Indian consumers are not sure about the quality of the green products. They are indecisive whether to pay premium for purchasing green products. They are highly suspicious regarding the real greenness of the eco-friendly products and tend to search for more information before buying. All these have a negative impact on the success of green marketing in India. Therefore, the green marketers must do heavy promotion, so that the target customers are convinced about the qualitative aspects of the green products.This is very important as the Indian consumers are in general price-sensitive and green products are costlier. If they are not convinced with the quality of the green produc ts, they remain suspicious and will not be willing to pay premium. 2. Meenakshi Verma & Anuj Verma (2011) conducted research on â€Å"Green Marketing-Strategy & Scope Of Growth In Indian Market†, According to him, Green marketing is the marketing of products that are presumed to be environ mentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production rocess, packaging changes, as well as modifying advertising. Green products balance environmental compatibility with performance, affordability, and convenience. They are typically durable, non-toxic, recyclable, and are often made from recycled materials. Green products have minimal packaging, and should carry low environmental impact. Green marketing not only focuses on advertisements and promotion of products with environmental characteristics, but it pervades all the activities of designing, production, packaging and promoting greener products. Green ma rketing thrives of the underlying philosophy ‘Reduce, Reuse, and Recycle.It was concluded that as the demand for green products undoubtedly exist in growing economies, Green marketing provides an opportunity to the companies to increase their market-share by introducing eco-friendly products. Stricter environmental regulations across the world, growing consumer preference for eco-friendly companies, and the inherent cost advantages in lowering toxic waste are encouraging industries big and small to clean up. The research has revealed that awareness level among the consumers is pretty high and they are willing to adopt green products.However, the manufacturers need to improve the quality of the product and its after sales service. The consumers are concerned about the global warming and majority of them believe that green products shall help in reducing this cause however they are not overly committed to improving their environment and may be looking to lay too much responsibil ity on industry and government. Though it’s the responsibility of the firm to produce products, which are having minimum impact on the environment, but ultimately it’s the consumer who is having responsibility to use eco-friendly products. 3. Dr.Priyank Azad (2011) wrote an article â€Å"Green Marketing: The Innovative Mantra of Marketing†. This article discusses the notion of green marketing, its initiatives, challenges and probable strategies as conclusion. The mounting awareness about/on disturbed ecological balance and environmental consciousness has changed the behavioral patterns both in the individuals and business across the world. The apprehension towards global warming, harmful pollutants, non-biodegradable sold waste has sharply risen in the past decade. Now is the time of recyclable, non-toxic and environment-friendly green products that can help in preserving our nvironment and keeping it healthier. This has led the marketers to take a shift in prac tices and incorporates the concept of ‘Think Green’. The term ‘sustainability’ has become the keyword of this competitive era. As the resources are scarce and human wants are infinite, this broadening gap has augmented the interest among the consumers all over the world regarding fortification of environment. This increasing awareness and environmental consciousness has transformed the behavioral blueprints both in individuals and businesses.Now there is an era of recyclable, non-toxic and environment responsive green goods. This led to green marketing which speaks of mounting market for sustainable and socially accountable products and services. It contains a wide range of tasks such as product adjustment, transforming the production process, changed advertising, modifications in packaging, etc. , that aims at reducing the harmful impact of products and their consumption and disposal on the environment. Despite this world awareness, there are numerous pote ntial challenges and issues that are required to be surmounted. . Andrew Franklin Prince, Reuban Jacob and Jerrin M Philipose (2011) conducted a study on â€Å"Green Marketing: Recaliberation and Disposal of Exhausted Product Earns for Itself†. In this era of technologically-advanced educated world, products developed considering ecological aspects have more mileage than the regular products. Consumers’ awareness of proper disposal of exhausted products is need of the hour. The products demanded by the customers could be recaliberated to be used further as homogeneous or differentiated products.Meanwhile, the products which cross the bar of recaliberation could be disposed by the manufacturer. However, product disposal, is yet to find a prominent ground in India. The culture of corporate organizations trying to bag the sensible customers by providing the right kind of product with a tag line of ‘eco-friendly’, has just kick started. At this juncture one ma y think, is Corporate Social Responsibility (CSR) a good initiative only in papers? It was concluded that the strategy could bring revelation in the market. It is high time that we emphasize on the concept that â€Å"marketing begins and ends with manufacturer†.This however would need the background support of customers as well as policy makers for the effective implementation of the strategy. The flow of demand is expected to develop the customers’ buying preference for particular manufacturers who are following this strategy. Brand building effort could also be practiced to the maximum. The era of green market could be enhanced to the utmost. The waste in the Mother Nature will be minimized in the coming era, which shall provide better products for the better customers. Thus, providing recaliberation and disposal will earn itself for the company. 5.Deeksha Dave & Kartik Dave (2011) conducted a study on â€Å"Environmental Management Practices In The Hospitality Indu stry†. With their massive resource consumption and waste generation, big hotels quite literall function and pollute like a mini city. Hotels consume resources like energy, water, food, paper and pollute the environment in the form of smoke, noise and chemical pollutants. Keeping the above issues in view, the industry has come forward to save the environment and is playing a major role in environment protection by developing awareness and adopting environmental friendly practices.Since hotels occupy a central place in the tourism industry and its development does impact the environment considerably, it is believed that hotels should be more proactive in their managerial response concerning environmental performance. Keeping this in mind the study explores the environmental management practices among hotels operating in Udaipur. The results have shown that although hotel companies are concerned with environmental management issues, many are not proactive enough in their response s and prefer to only take management initiatives that have considerable financial benefits for their business.Focus has been mainly on cost-cutting management measures such as minimizing energy use and water conservation as this contributes directly towards a hotel’s profitability. 6. Dr. Ashish Chandra, Anoop Pandey and Navneet Kaur(2010) conducted a research on â€Å"Green Marketing: A tool to combat Environmental Challenges†. In this paper, the authors had taken a little attempt to academically examine environmental and green marketing issues and gray areas.This article introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reasons that organizatios are adopting a green marketing philosophy. He concluded that a successful marketer is one, who not only convinces the consumer, but also involves the consumer in marketing his products and delivering the services. Green marketing should not be consi dered as just one more approach to marketing, but has to be pursued with much greater vigor, as it has an environmental and social dimension to it.With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc. , in a safe and environmentally harmless manner should become much more systematized and universal. It has to become the general norm to use energy-efficient lamps and other electrical goods. 7. Sunita Dahiya, Dr. Amita Charan & Vijay Kumar (2010) conducted a research on â€Å"Green Marketing, Emission Trading and Carbon Crediting In India†.Changing trade pattern, global recession, financial crisis, stock fluctuations, corporate governance, corporate laws, and many other upcoming global challenges are truly difficult to manage for corporate, environmentalists, economists, experts, manufacturers and even administrators at the top. Ecologist s, economists and financial planners are continuously debating for global sustainable development and steady economic growth. Most of the intellectuals and eminent personalities are releasing it is a right time to become â€Å"Globally Green† and protect environment by reducing pollution and emission.It was concluded that green marketing covers more issues than a firm’s marketing practices only. Green marketing is a requirement for our survival on this earth. India can set standards for others to lead in the area of carbon crediting and trading. From decades we are exploiting natural resources but now because of natural calamities: like global warming, Acidic rains, Tsunami, Earthquakes, floods, Drought and green house gases, we are realizing importance of green marketing.Globally there are number of environmental trading markets as have been explained above which provide for balance in period of environment and effect corporate competitiveness and profitability in ter ms of standards and final finished products. 8. Oyewole, P. (2001). Social Costs of Environmental Justice Associated with the Practice of Green Marketing. Journal of Business Ethics, 29(3), Feb, pp. 239-252. This paper presents a conceptual link among green marketing, environmental justice, and industrial ecology. It argues for greater awareness of environmental justice in the practice for green marketing.In contrast with the type of costs commonly discussed in the literature, the paper identified another type of costs, termed ‘costs with positive results,' that may be associated with the presence of environmental justice in green marketing. A research agenda is finally suggested to determine consumers' awareness of environmental justice, and their willingness to bear the costs associated with it. 9. Merilanen, S. , Moisander, J. & Personen, S. (2000). The Masculine Mindset of Environmental Management and Green Marketing. Business Strategy and the Environment, 9(3), pp. 51-162 . Environmental management systems and green marketing programmes have gained increasing popularity in western market economies. They are viewed as cost-efficient, effective and just means of tackling problems associated with the impact of economic activity on the environment. It is argued in this article, however, that these optimistic views are based on a number of ideas, images and metaphors that retain many androcentric and inadequate assumptions about self, society and nature that may be incompatible with long-term environmental protection goals. 0. Prothero, A. & Fitchett, J. A. (2000). Greening Capitalism: Opportunities for Green Community. Journal of Macromarketing, 20(1), pp. 46-56. In this paper, the authors argue that greater ecological enlightenment can be secured through capitalism by using the characteristics of commodity culture to further progress environmental goals. The authors reject both naive ecological romanticism and revolutionary idealism on the grounds that they fail to offer any pragmatic basis by which greater environmental responsibility can be achieved.Drawing on the now well-established theoretical tradition of post-Marxist cultural criticism, the authors offer a conceptual justification for the development and implementation of a green commodity discourse. For this to be achieved and implemented, prevailing paradigms regarding the structure, nature, and characteristics of capitalism must be revised. Marketing not only has the potential to contribute to the establishment of more sustainable forms of society but, as a principle agent in the operation and proliferation of commodity discourse, also has a considerable responsibility to do so. 11.Prothero, A. (1998). Green Marketing: The ‘Fad' That Won't Slip Slide Away. Journal of Marketing Management, 14(6), July, pp. 507-513. The author introduces several papers discussed in the July 1998 issue of ‘Journal of Marketing Management' focusing on green marketing. This includ es; a citation of the need to review existing literature on green marketing, an empirical study of United States and Australian marketing managers, a description of what a green alliance look like in practice in Great Britain, ecotourism and definitions of green marketing. 12. Kilbourne, W. E. & Beckman, S. C. (1998).Review and Critical Assessment of Research on Marketing and the Environment. Journal of Marketing Management, 14(6), July, pp. 513-533. This paper provides a review and categorization of the environmentally related research published in the major English language marketing journals over the period from 1971 to 1997. It traces the development from the early research which focused predominantly on the characterization of the â€Å"green† consumer, conceptualization of environmental consciousness, environmentally related behaviours such as recycling, and attitudes towards environmental problems such as pollution.This was followed by a period in which energy conserva tion, legislation, and public policy issues were added to the agenda which remained predominantly managerialist in perspective. While the same issues were studied within the 1990s, the research agenda was expanded again to include broader issues such as environmental values and institutions. Most recently, the macro issues of sustainable marketing and its relationship to the dominant social paradigm have been introduced into the literature.The paper concludes by arguing that the examination of the macro issues from an interdisciplinary perspective is necessary for further development of marketing thought in this area, and that a synthesis of the macro and micro perspectives is necessary for effective and enduring public policy regarding the marketing/environmental relationship. 13. Walker, R. H. & Hanson, D. J. (1998). Green Marketing and Green Places: A Taxonomy for the Destination Marketer. Journal of Marketing Management, 14(6), July, pp. 623-640.This paper highlights and discuss es green/environmental implications and imperatives associated with destination marketing as distinct from those related to product and services marketing. A comparative taxonomy has been developed to illustrate these, and to provide a framework for discussing their relevance, with reference to the particular case of Tasmania as a tourism destination. 14. Kilbourne, W. E. (1998). Green Marketing: A Theoretical Perspective. Journal of Marketing Management, 14(6), July, pp. 641-656. The author discusses the failure of green marketing to move beyond the limitations of the prevailing paradigm.While there are nascent macro developments in marketing thought that might lead to a truly green marketing considering sustainability, holistic thought, and the limitations of the prevailing paradigm, they remain thus far on the periphery of the discipline. This will remain so until a broader, multi-disciplinary approach incorporating the multiple dimensions of the DSP is developed. The author ide ntifies areas that must be examined for their effect in the marketing/environment relationship, namely economic, political and technological dimensions of the cultural frame of reference. 5. .Fisk, G. (1998). Green Marketing: Multiplier for Appropriate Technology Transfer? Journal of Marketing Management, 14(6), July, pp. 657-677. The effectiveness of â€Å"reward and reinforcement† strategy used in marketing activity is compared to a strategy of â€Å"mutual coercion mutually agreed upon† as a means for accelerating acceptance of environmentally appropriate production and consumption technologies. The risk and reward consequences of green marketing tactics are traced to identify their implications in pursuing globally sustainable development.Together, reward and reinforcement strategies and coercive regulatory activities are more promising for attaining sustainable development than either one alone. 16. Grove, S. J. & Fisk, R. P. (1996). Going green in the Service Sec tor. European Journal of Marketing, 30(5), pp. 56-67. The authors attempted to bring attention to the general and pervasive exclusion of service industries from discussions of green marketing practices. They explore why circumstance may exist, and provided arguments to support the adoption of environmental practices by services providers.Also in trying to identify how the service sector can contribute to the preservation of the environment, a greening of services matrix was presented. This matrix was designed to demonstrate through hypothetical examples the many ways that service industries can reduce, reuse or recycle resources, either collectively or individually, and thereby embrace the green initiative. Finally, the authors submitted a total quality/ benchmarking approach as a means by which services organizations may adopt environmental practices. 17.Menon and Menon (1997) Green marketing is a phenomenon which has developed particular import in the modern market. This concept h as enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques as will be explained are as a direct result of movement in the minds of the consumer market.As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. 18. Banerjee, S. , Gulas, C. S. and Iyer E. (1995). Shades of green: A multidimensional analysis of environmental advertising. Journal of Advertising, 24(2), 21-32.This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the opportunities businesses have with green marketing. The paper also examines the message of green marketing and describes the deceit of ‘green washing'. The paper considers three green campaigns of the New Leaf Paper Company, the Courier Corporation and Clorox bleach and concludes that green marketing is something that will continuously grow in both practice and demand.

Effects of Corruption in the Military

It is surprising to hear from the news forthwith that the Armed Forces of the Philippines (alpha fetoprotein) tops the list of the inelegants almost corrupt organizations. It seems give c ar gone were the days when the Philippine topic Police (PNP) hugs the limelight as the most rotten egg on the lot. With the catamenia line of reasoning hugging the provinces Armed Forces, the amount that the PNPs Euro Generals took with them in their travels looked like virtually loose transmute as compared to those amassed by the AFP comptrollers and agent chiefs of module. regular the Bureau of Internal taxation and the Bureau of Customs, whose names apply to be synonymous to graft and corruption, seemed to concord faded in the background to give fashion to the AFPs moment. They are talking ab step to the fore hundreds of millions here, and that is non unless the sum of money amount. More names develop stock- quieten to be named. More funds have yet to be accounted for. And as the pen says, it is alarming that the people exactly preceptort seem to care. besides how and why would they? Is corruption a new field in this country? Is this the first magazine a government agency got snarled in a corruption sleep with?Former Presidents Marcos, Aquino, Ramos and Erap had had their times under the limelight. Even those presidents before them were, and people were so touch back then, thus the birth of EDSA 1, 2 and 3 and the numerous rallies and coup attempts in the past. Then GMA entered the scene and brought with her the Hello Garci scandal, the plant food scam, the ZTE Fiasco. The list went on and on. And nonhing was persistent, and the causation economist for a president was not charged with anything, and she went on to serve (if thats a fitting term) for a full, hanker nine eld.Now is it a revere if people just dont give a damn? If they just choose to go on with their own make loves and continue earning a living amidst the dramatic charg et of Reyes suicide and all the brouhaha of the senate hearing? It is probably because they have already got utilize to the idea that corruption happens in this country as often as a child is being born all three minutes in the world. And condescension the numerous hearings in the senate, nothing had been resolved so far. People are supply up with the regular news on how taxpayers money got squandered by those in the government.Protests in EDSA, at one time, became a fad. Now it seemed to have lost its symbols too. transpose and corruption became a daily staple fiber for the Philippine people, thanks to the media that focuses on any(prenominal)s free for the day. Reports and investigations go on for a a few(prenominal) days, until an some other subject overshadows it and pushes it under the rug. As such, corruption in the sol buy the farmrs is not a ramp for the Filipinos, but just an addition to the nap of dirt being hurled around each now and then. Unlike the rest o f the country, however, the controversy surrounding the AFP saddens me.I had unendingly been fascinated with the men in uniform. I wanted to join them, but my efflorescence didnt permit me to. I even wanted to marry a soldier, ( soundly, I got a chance, but it just didnt work out). Seeing the organization I so admired all these years being torn to pieces by media whores and grandstanding famished politicians makes me cringe. It is because having worked close to these people made me image their plights, their hardships, their devotednesss, and their professionalism (or at least those that I worked fast with). unless the reports of corruption in the military should not be downplayed either, nor should it be buried together with former Chief of module and DND Secretary Angelo Reyes, who killed himself bonding the bullying of dickens senators an underclass and a son of a former president whom he chose to go on the so-called EDSA 2. Corruption in the AFP should not be a sympath y case now that a body lies cold and lifeless indoors a coffin. (Considering the forgiving attitude of the Filipino people, this is not far from happening).It should not pointless the grieving wife too, considering how she enjoys living in a lavish house which whirl expenses came, as the allegations say, from the AFP funds, which could have been used instead to increase the foot soldiers risk of infection pays. The issue should be given a close scrutiny, an investigation that is unbiased, objective, fair, and as much as possible, far from the publics eyes. Some people argue that Reyes has yet to be convicted at the time of his conclusion, and thus, should not be labeled a whitlow but instead a zep considering what he did for the country during in his lifetime. simply as the saying goes, a gm good deeds can be overshadowed by a single offense act. And in that locations no locoweed if theres no fire. there are material proofs that exist, which, however I try to think of ot her possibilities on how they acquired those I really could not look an answer. An OFWs salary is modal value high than that of a general, yet very few could afford to send their wives to travel abroad, so how could Mrs. Reyes get to the US and back several(prenominal) times in a month and even accompanied by a comptrollers wife and other friends?How could she afford to shop for properties in the States with merely 40 or 50 thousand pesos a month and some grants as her husbands sorb home pay? Or is it the allowance that matters more and not the salary? But uncovering the truth behind these things is out of my business and is beyond my capability. I am but a mere watchman to this drama that profit-oriented TV stations embrace in me. But this does not squiffy that I could not feel the demoralizations of the bring low ranking enlisted personnel in the fields.Because there they are, patrolling the fields in search of the enemies on foot with heavy backpacks containing the pro visions for the representation on their backs, or at the sea patrolling the waters in pitch dimness aboard an outdated craft, or flying in planes dubbed as widow makers. The hundreds of millions in pesos told to have been amassed by these generals could have ameliorate the provisions for the soldiers on patrol, or could have bought the Navy a decent sea vessel, or could have been used to barter for a new aircraft instead of the prevalent junks from the US that the Air Force ordinarily acquire. They have the lack of funds as the usual excuse.Sad indeed. Prior to cleanup himself, Reyes said that he did not shape corruption that he just walked into it. What a statement from a supposedly adroit man Even an elementary school-age child would shake its head and say, how come he did not do anything to change it when he got the power and the capabilities to do so? But it is too late to ask him for hes already dead. But Reyes death did not solve anything (unless all of his collea gues and counterparts would follow suit). It only made the people swallow up for a while. After all the ceremonies at the wake, the tears that were shed, and all the intricacies of his burial, the issue still emains unsolved the soldiers in the field are still struggling, the AFPs equipment and facilities are still dilapidated. And Reyes family, and that of Ligots, and of Garcias, and all the comptrollers, budget officers, generals and chiefs of staff involved in the corruption, still live lavishly and comfortably inside their stylish homes and mansions, here and overseas. And Reyes was buried at the Libingan ng Mga Bayani. Such a farce, a big farce. Although I am not a fan of the current president, I am keeping my hopes high in his defend against corruption.I wish, I ardently do, that he would be able to curb corruptions in the AFP. If that would happen, he would reignite the fire of devotion in the lower-ranking soldiers hearts, as well as those whose idealism did not die as th ey reached the mainstream. But until the day comes that the AFP could punish those that trampled its name, it will remain the way it is today, an organization looking so corpse and brave at the outside, but is in truth crumbling inside caused by relentless gnawing by the greedy and gluttonous few. In the end, it is the nation that is at the losing end.

Only the Strong Survive

The price of capital has increased.There is a big difference between the shipbuilding market of 2002 and 2013, however.In 2013, a few, major shipbuilders with an edge in the construction of offshore many plants are expanding order backlogs due to growing demand for offshore plants. We anticipate investments in offshore E&P projects will continue to rise, as we expect oil prices will remain high. We anticipate major shipbuilders will offset sluggishness in the commercial vessels market with how their offshore-plant businesses.Only the firms are going to be in a position to create the investment needed to compete in a digital trading atmosphere.[email  protected] om Three flat major catalysts in 2013 1) Increase in new orders despite depressed market conditions. 2) Improved cash flow and balance sheets. 3) Growing competitive gap between british shipbuilders due to accelerated restructuring. Historic low P/B presents attractive valuations We expect Korean shipbuilders will be abl e to maintain their competitive edge regardless of the depressed shipbuilding market.

Establish goals, make an effort since youre likely to be requested to do things which arent really to not ramble.We find Hyundai Mipo Dockyard (010620 KS/Buy/TP: W148,000) to be the best among shipbuilders that focus on mid-to-small vessels. We raise our target price on Samsung Heavy Industries by 5% to W46,200 to reflect its stable earnings and solid order flow; however, we downgrade our rating of Hanjin Heavy I&C (097230 KS/Hold) from Trading Buy to Hold. Three major domestic shipbuildersE cash flow and share performance (Wbn) 10,000 Avg. ash cerebral flow of major shipbuilders (L) Avg.Thus the liberty of everyone is the outcome of solidarity.Three major domestic shipbuildersE order trend and forecast (Wbn) 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 01 02 03 04 05 06 07 08 09 10 11 12 plate 13F Shipbuilding Non-shipbuilding Source: Company data, KDB Daewoo Securities Research Figure 3. KOSPI and shipbuilding stock index trend (1/1999=100) 1,000 KOSPI Shipbuilding stoc k index 800 600 400 200 0 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13F 13 14F 14 Source: KDB Daewoo Securities ResearchKDB korean Daewoo Securities Research 2 January 17, 2013 Shipbuilding Three major catalysts in 2013 1. New orders for major Korean shipbuilders to increase sharply In 2013, we expect major Korean shipbuilders will see sharp increases in new orders. Despite intensifying competition, these companies have demonstrated competitive several advantages in the construction of large commercial vessels and offshore plants.

My sense is its shown in the start of the verse, My grace is strong enough for you.In particular, we expect orders for certain high-priced vessels, including FPSO and LNG FPSO, to increase. 2.Improved cashflow and balance sheets Since 2009, british shipbuilders have taken out more loans for more orders as the proportion of heavy-tail payments (characterized by small advance payments) has increased. On a more positive note, however, we expect shipbuilder loans to decrease (thus improving cashflow) as these contracts are paid off toward late 2013.Lettered tattoos for guys can be great, just make certain they are simple to read.Second phase of restructuring to further consolidate industry We anticipate the shipbuilding market will remain weak due to the global economic downturn, logical and the tightening of ship financing. We project the current, still-surviving shipbuilding companies will aggressively seek new orders to strengthen backlogs. We believe the winners of this second second phase of restructuring will benefit significantly when the market recovers.Amid the current drop in vessel construction, the percentage of bulk carriers and tankers (out of total orders) has decreased significantly, while the percentage of megacontainerships and LNG carriers has increased.

Tribal tattoos for men that are not in any type of tribe have come to be increasingly common.Another risk factor is won appreciation, but at current levels, we believe risks are limited, thanks to Korean shipbuildersE technological edge, and dollar denominated payment for raw materials, which accounts for 40% of total raw organic material purchase. KDB Daewoo Securities Research 3 January 17, 2013 Shipbuilding Figure 4. Three major domestic shipbuildersE cash flow logical and share performance (Wbn) 10,000 Avg. cash flow of major shipbuilders (L) Avg.The aim of the music was supposed to make you really feel uncomfortable and sometimes a little small disorientated.7% 8 0 2008 2012 Source: Clarkson, press release, KDB Daewoo Securities Research Figure 6. Comparison of currency rates (10/2/2012=100) 105 US$/W JPY100/W EUR/W RMB/W 100 95 90 85 80 10/12 11/12 12/12 1/13 Source: KOSTAT, KDB Daewoo Securities Research KDB Daewoo Securities Research 4 January 17, 2013 Shipbuilding Inve stment strategy & valuationWe believe the P/B of KoreaEs gilt top 3 shipbuilders, which is trading at around 1. 0x, should rebound to 1. 2x, a level seen historically as the low, thanks to the aforementioned three major catalysts.

old Folks who make the decisions.nd Sembcorp Marine (Singapore companies specialized in offshore plant). In light of the ongoing eurozone crisis and unstable global economy, shipbuilding new shares are expected to trade between a P/B of 1. 0x~1. 3x.Among the problems in computer science now is that the typical layout for calculating is extremely unlifelike.Figure 7. Major shipbuildersE ROE, P/B trends (Market cap, Wtr) 4. 0x (%) 50 3. 0x 40 90 60 2.

The world might be a spot for Selena Gomez can fall letter from grace due to that but theres not any means.New order trends (US$bn) 30 25 20 15 10 5 0 03 04 05 06 07 08 09 10 11 12 HHI SHI HMD Figure 10. Order backlog trends (US$bn) 60 50 40 30 20 10 0 07 08 09 10 11 12 HHI SHI HMD Source: Company Data, KDB Daewoo Securities Research Source: Company Data, KDB Daewoo Securities Research Figure 11. Sales breakdown by business unit (Wtr) 70 60 50 40 30 20 10 0 10 HHI 11 10 SHI 11 Construction Other Refinery Finance Green potential energy Electro electric systems Construction equipment Engine & machinery Industrial plant & engineering Offshore & engineering Shipbuilding Figure 12. Hyundai Heavy IndustriesE P/B upward trend Market cap,Wbn) 42,000 35,000 28,000 21,000 14,000 7,000 0 00 01 02 03 04 05 06 07 08 09 10 11 12 13F 13 3.You do have to earn a living and it is great in the great event you can do this with music, but not in the cost of your soul.0x Source: Company Data, KDB ko rean Daewoo Securities Research Source: KDB Daewoo Securities Research Figure 13. Samsung Heavy IndustriesE P/B trend (Market cap,Wbn) 14,000 12,000 10,000 8,000 1. 0x 6,000 4,000 2,000 0 00 01 02 03 04 05 06 07 08 09 10 11 12 13 13F 2. 0x 6.

Men have another reason behind choosing a mate.5x 6,000 2. 0x 1. 5x 4,000 1. 0x 2,000 0.Such men want the endurance to keep a high degree of combat readiness.0 Figure 18.EPS growth-P/E comparison (P/E, x) 20 Keppel 2. 0 Sembcorp Mitsubishi HHI 1. 0 Guangzhou Sumitomo giant Mitsui (ROE, %) 0.

It will happen once begun.6 Market EPS Growth (13F, %) 19. 1 P/E (13F, x) 8. 5 Market P/E (13F, x) 9. 0 KOSPI 1,977.There is simply no doubt.1 Foreign Ownership (%) 19. 6 Major Shareholder(s) Mong-Jun Jung et al. (21. 31%) Treasury shares (19.

Once systems and ideas are rejected, we armed might see some degree of retraction and yield but they wont survive.7 Relative -0. 9 -12. 6 -27. 1 One step back for twenty two steps forward ? ? ? Targeting orders of US$29.However, we expect the company to record robust orders in 2013, boosted by a pickup in the offshore/onshore plant market. The companyEs earnings how are anticipated to turn around in 2H13, while its cash flow should improve on massive orders and an increase in heavy-tail payments. HHIEs shares how are trading at a 2013F P/E of 8. 5x and a P/B of 1.In 2013, however, the company will be able to achieve its order target of US$29. 7bn in light of new its strong determination to revamp its business structure. 2) The company is anticipated to receive massive offshore/onshore plant orders.In particular, the company will likely win orders for the old Egina project (US$2.

4) Exports of construction equipment and ultra-high voltage transformers should also increase on recoveries in the US and Chinese economies. ) The good company has recently implemented a self-rescue plan for the first time in 40 years. While the number of applications for HHIEs early retirement plan (pushed through at end-2012) missed expectations, the company has subsequently carried out structural reform measures. We expect the companyEs long-term restructuring efforts to positively affect earnings going forward.7 3,782 6. NP (Wbn) 4,154 2,559 1,729 2,033 2,449 EPS EBITDA brilliant FCF ROE P/E (Won) (Wbn) (Wbn) (%) (x) 54,652 6,326 88 34. 5 8. 1 33,671 5,473 -504 16.1 8. 5 32,218 4,768 2,297 12. 2 7. 1 P/B (x) 2.9 EV/EBITDA (x) 6. 5 5. 3 8. 5 6.

8 12/12F 54,741 49,759 4,981 2,496 2,485 2,485 110 233 -240 2,595 766 1,829 0 1,829 1,729 100 1,568 1,458 110 3,469 -2,260 6. 3 4. 5 3. 2 12/13F 58,433 52,473 5,960 2,630 3,331 3,331 -448 248 -200 2,882 749 2,133 0 2,133 2,033 100 1,872 1,762 110 4,320 2,005 7.0 3. 9 Statement of Financial Condition (Summarized) Wbn) Current Assets Cash and Cash Equivalents AR & Other Receivables report Inventories Other Current Assets Non-Current Assets Investments in Associates Property, Plant and Equipment Intangible Assets Total Assets Current total Liabilities AP & Other Payables Short-Term Financial Liabilities Other Current Liabilities Non-Current Liabilities Long-Term Financial Liabilities Other Non-Current Liabilities Total Liabilities Controlling Interests Capital Stock Capital economic Surplus Retained Earnings Non-Controlling Interests Stockholders Equity 12/11 23,076 1,610 9,525 6,478 2,359 25,924 973 15,565 2,324 49,001 25,491 14,339 8,903 2,249 5,334 3,224 1,954 30,824 16,379 380 1,100 15,399 1,797 18,177 12/12F 25,628 1,888 10,237 6,897 2,737 24,553 916 15,706 2,290 50,181 23,183 11,605 9,060 2,518 7,460 5,550 1,755 30,643 17,624 380 1,100 16,894 1,915 19,538 12/13F 28,538 3,517 10,927 7,304 2,922 24,365 716 15,703 2,264 52,903 24,136 12,388 9,060 2,688 7,602 5,550 1,896 31,737 19,141 380 1,100 18,682 2,025 21,166 12/14F 30,153 3,469 11,786 7,878 3,151 24,277 566 15,700 2,240 54,430 24,320 13,361 8,060 2,899 6,901 4,550 2,195 31,221 21,074 380 1,100 20,885 2,135 23,208 Cash Flows (Summarized) Wbn) Cash Flows from Op Activities Net Profit Non-Cash Income and great Expense Depreciation Amortization Others Chg in Working Capital Chg in AR & Other Receivables Chg in Inventories Chg in AP & Other Payables Income Tax Paid Cash Flows from Inv Activities Chg in PP&E Chg in Intangible total Assets Chg in Financial Assets Others Cash Flows from Fin Activities Chg in Financial Liabilities Chg in Equity big Dividends Paid Others Increase (Decrease) in Cash Beginning B alance Ending Balance 12/11 276 2,743 3,078 853 85 -860 -4,072 -178 -1,442 -364 -1,474 -888 -1,583 -67 -34 796 347 1,206 0 -411 -448 -269 1,879 1,610 12/12F -1,972 1,829 1,907 899 85 107 -4,572 -512 -453 -3,197 -1,136 -544 -1,074 -60 406 184 2,806 3,484 0 -245 -444 278 1,610 1,888 12/13F 3,082 2,133 2,187 903 86 50 -489 -691 -407 783 -749 -770 -900 -60 0 190 -683 0 0 -245 -438 1,628 1,888 3,517 12/14F 3,345 2,549 2,220 903 84 50 -528 -859 -574 973 -895 -738 -900 -60 0 222 -2,654 -2,000 0 -245 -409 -48 3,517 3,469 Forecasts/Valuations (Summarized)P/E (x) P/CF (x) P/B (x) EV/EBITDA (x) EPS (W) CFPS (W) BPS (W) DPS (W) Payout ratio (%) Dividend Yield (%) Revenue Growth (%) EBITDA Growth (%) Operating Profit economic Growth (%) EPS Growth (%) Accounts Receivable Turnover (x) Inventory Turnover (x) Accounts Payable Turnover (x) ROA (%) ROE (%) ROIC (%) Liability to Equity high Ratio (%) Current Ratio (%) Net Debt to Equity Ratio (%) Interest Coverage Ratio (x) 12/11 12/12F 12/13F 12/14F 7. 6 10. 6 8.7 5. 0 1. 3 1. 1 1.2 5. 2 33,671 22,750 26,750 32,218 46,009 35,699 39,772 45,203 203,367 220,183 240,492 266,237 4,000 0 4,000 4,000 9. 6 0. 0 12.

8 1. 8 43. 8 1. 9 6.5 10. 4 -18. 0 -45. 2 34.6 20. 4 5. 9 6. 0 6.2 8. 3 4. 1 4. 8 5.

1 4. 8 16. 7 10. 2 11.0 11. 2 169. 6 156. 8 150.2 124. 0 40. 8 45. 3 34.6 9. 2 Source: Company data, KDB Daewoo Securities Research estimates KDB Daewoo Securities further Research 9 January 17, 2013 Shipbuilding Samsung Heavy Industries (010140 KS) Buy (Maintain) Target Price (12M, W) 46,200 Share Price (01/16/13, W) 37,850 Expected Return (%) 22. 1 EPS Growth (13F, %) 0. 6 Market EPS Growth (13F, %) 19.

0 Free Float (%) 69. 5 52-Week Low (W) 31,650 52-Week High (W) 42,350 Beta (12M, Daily Rate of Return) 1. 57 Price Return Volatility (12M Daily, %, SD) 2. 3 Foreign Ownership (%) 32.05%) Price Performance (%) 1M 6M 12M ablative Absolute -2. 7 4. 3 12. 3 Relative -1.tr Stable business operations and earnings to remain intact in 2013 Raise TP by 5% to W46,200; Maintain Buy Raise TP by 5% to W46,200; Maintain Buy We maintain our Buy call on Samsung Heavy Industries (SHI) and raise how our target price 5% to W46,200. In deriving our target price, we applied a 5% premium to the companyEs lowest P/B level since 2005 (1. 3x). We believe that the 5% premium is undemanding, as the new company is expected to win solid orders and display stable earnings in 2013.3x. We think that SHI has strong investment merits in light of its competitive edge, stable earnings, robust growth potential, and cash flow improvement. Investment summary 1) Domestic institutions how are most optimistic on SHI am ong the three largest domestic shipbuilders. SHI has proven its superior competitiveness in the offshore plant business, including FLNG and drillships.

As such, the company will be able to repay its debt and strengthen its financial structure. 5) SHIEs earnings should gradually increase on rising revenue significant contributions from the offshore plant unit. Share price 150 140 130 120 110 100 90 80 1/12 5/12 9/12 1/13 KOSPI Earnings & Valuation Metrics FY 12/10 12/11 12/12F 12/13F 12/14F Revenue (Wbn) 13,146 13,392 14,875 14,980 15,751 OP OP Margin NP (Wbn) (%) (Wbn) 1,433 10. 1,000 1,160 8.7 3,685 1,455 1,556 19. 4 4,021 1,551 282 18. 4 4,044 1,514 931 15. 8 4,396 1,667 978 14.4 8. 6 P/B (x) 2. 1 1. 2 1.4 6. 1 5. 5 4. 5 Notes: All figures are based on consolidated K-IFRS; NP refers to net profit attributable to controlling interests Source: Company data, KDB Daewoo Securities Research estimates Daewoo Securities Research 10 January 17, 2013 Shipbuilding Samsung Heavy Industries (010140 KS/Buy/TP: W46,200) Comprehensive net Income Statement (Summarized) Wbn) Revenues Cost of Sales Gross Profit SG Expenses Operating Profit (A dj) Operating Profit Non-Operating Profit Net Financial Income Net Gain letter from Inv in Associates Pretax Profit Income Tax Profit from Continuing Operations Profit from Discontinued Operations Net Profit less Controlling Interests Non-Controlling Interests Total Comprehensive Profit Controlling Interests Non-Controlling Interests EBITDA FCF (Free Cash Flow) EBITDA Margin (%) Operating net Profit Margin (%) Net Profit Margin (%) 12/11 13,392 11,628 1,763 681 1,083 1,160 -10 -25 -32 1,150 299 851 0 851 851 0 616 616 0 1,455 1,556 10.

2 6. 2 12/13F 14,980 13,017 1,962 764 1,198 1,198 4 -44 0 1,202 268 934 0 934 934 0 925 925 0 1,514 931 10. 1 8. 0 6.6 5. 3 1. 2 5. 4 3,685 5,296 22,582 500 12.0 -14. 9 2. 8 23. 3 3.4 91. 3 25. 8 57. 5 12/12F 9.

0 0. 0 11. 1 6. 6 5.7 5. 8 18. 4 18. 9 182.7. 0 1. 3 5. 5 4,044 5,410 30,381 0 11.2 0. 6 4. 0 27. 1 4.

5 126. 4 -10. 3 69. 5 12/14F 8.0 0. 0 5. 2 10. 1 13.1 6. 4 14. 9 19. 1 121.4 EPS economic Growth (13F, %) 45. 2 Market EPS Growth (13F, %) 19. 1 P/E (13F, x) 13. 1 Market P/E (13F, x) 9.

58 Price Return Volatility (12M Daily, %, SD) 2. 4 Foreign Ownership (%) 18. 1 Major Shareholder(s) Hyundai Samho Heavy Industries et al. (46.We expect HMD to maintain stable rapid growth in orders and earnings, despite the global economic slowdown and eurozone fiscal crisis. Indeed, among small- to mid-sized shipbuilders, HMD is the company most favored by shipowners. Amid an expected further slowdown in the shipbuilding market, the company is anticipated to display distinguished share performance in 2013. Given HMDEs cash holdings of W450bn logical and the value of its stake in Hyundai Heavy Industries (W1.Investment points ) We believe HMD will continue to display outstanding performance among small- to mid-sized Korean british shipbuilders in 2013. Even amid intensifying competition due to limited orders and low ship prices, the company is expected to enjoy stable orders, earnings, and cash flow this year. 2) HMDEs competitiveness comes from its productivity, financing capa bility, and the quality of its products. It also boasts strong cost competitiveness as the company purchases raw materials at relatively lower prices from the Hyundai top Heavy Industries Group.5 3. 3 6M 6. 4 -2. 4 12M 11.

1 4,624 378 8. 2 200 9,992 441 -633 5. 5 11. 2 4,404 126 2.4 13. 1 4,855 230 4. 235 11,770 293 416 7. 4 10.2 1. 0 13. 8 0. 9 8.2 4. 3 12/12F 4,404 4,002 402 276 126 126 41 -8 -2 167 41 126 0 126 131 -5 -274 -265 -9 192 -563 4. 4 2. 9 3.

0 4. 7 4. 9 Statement of Financial Condition (Summarized) Wbn) Current total Assets Cash and Cash Equivalents AR & Other Receivables Inventories Other Current Assets Non-Current Assets Investments in Associates Property, Plant logical and Equipment Intangible Assets Total Assets Current Liabilities AP & Other Payables Short-Term Financial Liabilities Other Current Liabilities Non-Current Liabilities Long-Term Financial Liabilities Other Non-Current Liabilities grand Total Liabilities Controlling Interests Capital Stock Capital Surplus Retained Earnings Non-Controlling Interests Stockholders Equity 12/11 4,134 564 975 283 427 3,691 34 889 340 7,825 3,914 1,774 1,779 361 502 56 420 4,416 3,217 100 91 2,081 191 3,409 12/12F 4,994 418 1,814 231 352 3,632 35 928 341 8,626 4,499 1,850 2,253 396 999 191 781 5,498 2,912 100 90 2,172 215 3,127 12/13F 4,919 468 1,568 243 462 3,675 33 964 344 8,593 4,274 1,905 1,953 416 1,046 141 878 5,320 3,067 100 90 2,323 206 3,273 12/14F 4,878 532 1,4 27 255 486 3,650 31 933 347 8,527 4,071 1,991 1,643 437 993 101 865 5,063 3,267 100 90 2,519 197 3,464 Cash Flows (Summarized) Wbn) Cash Flows from Op Activities Net Profit Non-Cash Income and Expense Depreciation year Amortization Others Chg in Working Capital Chg in AR & Other Receivables Chg in Inventories Chg in AP & Other current Payables Income Tax Paid Cash Flows from Inv Activities Chg in PP&E Chg in Intangible Assets Chg in Financial Assets Others Cash Flows from Fin Activities Chg in Financial Liabilities Chg in Equity Dividends Paid Others significant Increase (Decrease) in Cash Beginning Balance Ending Balance 12/11 -697 202 311 62 1 -213 -1,075 -190 -54 -593 -135 441 -100 -4 400 145 93 245 0 -93 -59 -168 732 564 12/12F -816 126 78 65 2 -12 -969 -220 52 66 -50 150 -112 -4 79 186 516 601 0 -39 -46 -146 564 418 12/13F 489 185 71 64 1 10 291 247 -12 56 -58 -47 -100 -4 0 57 -392 -350 0 -39 -2 50 418 468 12/14F 432 230 62 62 1 30 212 140 -12 86 -73 23 -30 -4 0 57 -391 -350 0 -39 -2 64 468 532 Forecasts/Valuations (Summarized)P/E (x) P/CF (x) P/B (x) EV/EBITDA (x) EPS (W) CFPS (W) BPS (W) DPS (W) Payout ratio (%) Dividend Yield (%) Revenue Growth (%) negative EBITDA Growth (%) Operating Profit Growth (%) EPS Growth (%) Accounts Receivable Turnover (x) Inventory Turnover (x) Accounts Payable Turnover (x) ROA (%) ROE (%) ROIC (%) strict Liability to Equity Ratio (%) Current Ratio (%) Net Debt to Equity Ratio (%) Interest Coverage Ratio (x) 12/11 12/12F 12/13F 12/14F 11. 2 19.9 9. 8 8. 4 0. 8 1.8 8. 6 6. 0 9,992 6,556 9,518 11,770 13,153 9,869 12,760 14,910 146,152 130,821 138,428 148,290 2,000 2,000 2,000 2,000 19. 6 29.6 1. 6 1. 6 11. 7 -4.

5 33. 4 14. 3 -44. 7 -66.4 45. 2 23. 7 6. 1 4.1 19. 5 19. 5 2. 5 3.5 2. 2 2. 7 5. 5 4.

1 10. 7 15. 6 129. 6 175.0 115. 1 119. 8 -18. 0 -4.6 78. 1 109. 7Source: Company data, KDB Daewoo Securities Research estimates KDB Daewoo Securities Research 13 late January 17, 2013 Shipbuilding Hanjin Heavy I&C (097230 KS) Hold (Downgrade) Target Price (12M, W) Share Price (01/16/13, W) 10,000 Expected Return (%) 0. 0 EPS economic Growth (13F, %) RR Market EPS Growth (13F, %) 19.6 52-Week Low (W) 10,000 52-Week High (W) 23,850 Beta (12M, Daily Rate of Return) 1. 43 Price Return high Volatility (12M Daily, %, SD) 2. 7 Foreign Ownership (%) 9. Major Shareholder(s) Hanjin Heavy I Holdings et al (37.

We believe that the companyEs earnings and ready cash flow will not improve for the time being, given its tepid order performance amid the sluggish commercial vessel market, and the front suspension of its Youngdo shipyard due to a strike.Although the company has recently embarked on the development of an industrial site near the Incheon port, the project is unlikely to boost operating gross profit markedly due to high capital requirements and increased interest expenses. As such, the companyEs shares are unlikely to recover in the near term, in our view Although the companyEs shares are trading at a 2013F P/B of just 0. 4x, we believe that their investment merits are low.2) There is a slow growing possibility that the Subic shipyard will take new orders, as it possesses strong price competitiveness. However, as it is difficult to slender build highend vessels at the Subic shipyard, the companyEs earnings are unlikely to recover in the near future. 3) There are many labor-manag ement social issues yet to be resolved, including one related to employees who are currently on leave due to a lack of work. ) Although HHIC is meeting its short-term capital special needs through real estate disposal, the company will likely find it difficult to sell large-scale real estate assets due to the real personal estate market slump.Proceeds from the companyEs planned rights offering (estimated to at W180bn) should be only equivalent to its annual interest expenses. 6M -26. 7 -35. 5 12M -47.5 -103 2,795 76 2. 7 -10 3,071 83 2. 7 -32 EPS EBITDA FCF ROE (Won) (Wbn) (Wbn) (%) -1,496 312 487 -3. 6 -2,006 200 -224 -5.

0 0. 5 0. 4 0. 4 0.9 18. 0 Notes: All figures are based on consolidated K-IFRS; NP refers to net profit attributable to controlling interests Source: Company data, KDB Daewoo Securities Research estimates Daewoo Securities Research 14 January 17, 2013 Shipbuilding Hanjin Heavy I (097230 KS/Hold) Comprehensive national Income Statement (Summarized) Wbn) Revenues Cost of Sales Gross Profit SG Expenses Operating Profit (Adj) Operating Profit Non-Operating Profit Net Financial Income Net Gain letter from Inv in Associates Pretax Profit Income Tax Profit from Continuing Operations Profit from Discontinued Operations Net Profit more Controlling Interests Non-Controlling Interests Total Comprehensive Profit Controlling Interests Non-Controlling Interests EBITDA FCF (Free Cash Flow) EBITDA Margin (%) Operating net Profit Margin (%) Net Profit Margin (%) 12/11 2,892 2,665 227 140 87 108 -190 171 -2 -82 15 -97 0 -97 -97 0 -90 -90 0 200 -224 6. 9 3. 7 -3.0 2. 7 -0. 4 12/14F 3,071 2,764 30 7 224 83 83 -125 150 0 -42 -9 -33 0 -33 -32 0 -57 -56 0 184 146 6. 0 2.9 -2,006 323 36,806 0 0. 0 0. 0 -8. 7 -35.

2 -1. 3 -5. 1 2. 4 276.3 0. 4 24. 0 -2,123 -111 34,182 0 0. 0 0.3 8. 0 3. 9 -1. 5 -5.5 0. 3 12/13F 5. 9 0. 4 16.

8 20. 1 RR 3. 6 9. 8 4.6 87. 1 152. 8 0. 4 12/14F 10.0 9. 9 -5. 8 9. 9 RR 3.8 2. 4 267. 0 81. 7 157.

As of the publication date, Daewoo Securities Co. , Ltd. has been acting as a financial advisor to Hyundai Mipo Dockyard for its treasury stock trust, and other than this, Daewoo Securities has no other special interests in the companies covered in this report.As of the publication date, Daewoo Securities Co.* The target price was determined by the research political analyst through valuation methods discussed in this report, in part based on the analystEs estimate of future earnings. The achievement of the target price may be impeded by risks related to the subject securities and companies, as well as general market and economic conditions. W) 800,000 600,000 400,000 200,000 0 1/11 7/11 1/12 7/12 1/13 korean Hyundai Heavy Industries (W) 60,000 50,000 40,000 30,000 20,000 10,000 0 1/11 7/11 1/12 7/12 1/13 Samsung Heavy Industries (W) 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 1/11 7/11 1/12 7/12 1/13 Hyundai Mipo Dockyard (W) 50,000 40,000 30,000 20,000 10,000 0 1 /11 7/11 1/12 7/12 1/13 Hanjin Heavy I&C Analyst such Certification The research analysts who prepared this report (the „Analysts†°) are registered with the Korea Financial Investment Association and are subject to Korean marketable securities regulations. They are neither registered as research analysts in any other jurisdiction nor subject to the laws and regulations thereof.Except as otherwise specified herein, the Analysts have logical not received any compensation or any other benefits from the subject companies in the past 12 months and have not been promised the same in direct connection with this report.No part of the compensation of the Analysts was, is, or will be directly or indirectly related to the specific recommendations or views contained in this report but, like all employees of Daewoo Securities, the Analysts receive compensation that is impacted by overall firm profitability, which includes public revenues from, among other business units, the instituti onal equities, investment banking, proprietary trading and private client division. At the time of publication of try this report, the Analysts do not know or have reason to know of any actual, material conflict of interest of the Analyst or korean Daewoo Securities Co. , Ltd.Information and pinions contained herein have been compiled from sources believed to be reliable and in good faith, but such information old has not been independently verified and Daewoo makes no guarantee, representation or warranty, express or implied, as to the fairness, accuracy, greater completeness or correctness of the information and opinions contained herein or of any translation into English from the Korean language. If this report is an English french translation of a report prepared in the Korean language, the original Korean language report may have been made available to investors in advance of this report. Daewoo, its affiliates and their directors, officers, employees and agents do not accept a ny liability for any loss arising letter from the use hereof. This report is for general information purposes only and it is not and should not be construed as an such offer or a solicitation of an offer to effect transactions in any securities or other financial instruments.

The price and value of the investments referred to in this report and the income from them may go down as well as up, and institutional investors may realize losses on any investments. Past performance is not a guide to future performance. Future returns are not guaranteed, and a great loss of original capital may occur. Daewoo Securities Research 16 January 17, 2013 Shipbuilding Distribution United Kingdom: This report is being distributed by Daewoo Securities (Europe) Ltd.S. by Daewoo Securities (America) Inc. , a member of FINRA/SIPC, and is only intended for major institutional investors as defined in Rule 15a-6(b)(4) under the U. S.Any U. S. recipient of this document wishing to effect a transaction in any securities discussed herein should contact and same place orders with Daewoo Securities (America) Inc. , which accepts responsibility for the contents of this report in the U.S. or to U. S. ersons absent registration or an applicable exemption from the registration requi rements.